(Sorry, we couldn’t resist that pun.) At any rate, we’re assisting an Oregon-based swimwear company in developing its launch strategy for a range of kids pool products including some super cool life vest designs destined for your local pool, beach or, more immediately, Toys R Us. The latter is, however, an iceberg’s tip, as what was initially envisioned to be a straight-to-retail play we’ve now expanded and elevated to include (in true DAILY Brand form) a charitable foundation, a Consumer Reports styled advocacy site, two scoops of multilevel marketing, and some soil tilling social media to tie it all together.
