The above notion’s been common in the American vernacular for a couple of decades. I believe the first widespread use of this was in non-profits engaging people to make positive changes in their own communities that might Butterfly Effect into positive change in faraway lands. Not every ambitious company, however, subscribes to such a viewpoint in today’s increasingly global economy. A few different orientations are prevalent (I’m pulling together case exampled for my next couple of blogs) and have, in widely varying degrees, proven successful in meeting the needs of their respective managers.
Posted by: Colin Mangham