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Home Archive by category "Global"

Looking for Mr. Good Roboto

October 31, 2007
By Yours Truly
Global

It’s Halloween night in Tokyo and, having been here only once before, I figured my best bet for an unguided tour of the freaks that come out at night is to visit Akihabara Electric Town. The area is hailed as one of the world’s biggest shopping centers for all kinds of gadgetry, PCs, videogames, and…

A First Class Perspective on Economy

October 30, 2007
By Yours Truly
Global, Strategy

Far from the posh of the Singapore Suites, and pretty much at the back of the bus by comparison, Oasis Hong Kong Airlines is doing well by being cheap. According to this morning’s edition of The Standard, Oasis is celebrating its first birthday, having flown approximately 350,000 passengers this past year on its two routes…

Something's in the Air

October 28, 2007
By Yours Truly
Global, Strategy

But according to Singapore Airlines it better not be love; or at least not the making of it. There’s been a lot of well-earned hoopla about the Airbus A380 superjumbo and its inaugural commercial flight Thursday from Singapore to Sydney. Much of the media’s attention has been on the First Class (or as Virgin Atlantic…

Positive WOM: LKF Hotel

August 13, 2007
By Yours Truly
Global, Strategy

I had a good experience recently with positive word-of-mouth and lodging. A colleague in Hong Kong recommended the LKF Hotel, for reasons that it was centrally located, with great amenities, and at a good price. All of those points put it squarely in my latitude of acceptance. I then looked it up online, where I…

A Twist on Independence Day

July 4, 2007
By Yours Truly
Global

It’s July 4th, Independence Day in America, which is generally the day we celebrate our freedom to take a day off work and barbecue. It’s a bit ironic then that I’m in Ho Chi Minh City (Saigon) presently. Rest assured, they’re not celebrating the United States today or, frankly, any day. But then again, I…

HSBC: The World's Local Bank

August 24, 2006
By Yours Truly
Global, Strategy

A case in point of effective global services marketing is HSBC, whose slogan is “The World’s Local Bank.” In 1999, HSBC decided upon its eponymous acronym to umbrella 19 different banking brands in 79 countries. But the basic service is the same across every country, in every branch, on every street corner. The difference lies…

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