Hilary at Daily came across a great little operation recently, Sweat Equity Enterprises (www.sweatequityenterprises.org), which embodies a spirit of positivism that, thankfully, is increasingly prevalent in marketing organizations balancing profit and purpose (socially and/or environmentally conscious business leadership).
Sweat Equity “designs groundbreaking collaborations between youth and industry” an innovation lab for companies, and an unbelievable learning opportunity for teens.” According to the organization, participating youth are educated and encouraged to demystify those media and products that so strongly influence them, then set to generate their own ideas and develop their own products, effectively taking back control of the marketing. Nice to see that more kids today are marketing savvy in a positive way.
Posted by: Colin Mangham