Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll

Authors: Roger Blackwell and Tina Stephan

I’m an audiophile, former DJ, guitar “owner” (I’m cautious to say I’m much of a “guitarist” in the presences of all the folks I know who are true masters of the six-string) and love a good live show that packs a wallop, brings a tear, gives goosebumps or just plain rocks hard. So this one was pretty much aimed right at my ears. It’s been out for six years, but worth a revisit recently while working on the development of a music-driven global peace initiative. Rock on….

Posted by: Colin Mangham

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